Should You Add Turkish Language Support to Your Game?
(2025 Guide for Developers)
The global gaming market is more competitive than ever, and localization plays a key role in expanding to new audiences. One question many developers ask is:
“Is it worth adding Turkish language support to my game?”
Let’s dive into why the Turkish market might be one of your most profitable opportunities in 2025.
1. The Turkish Gaming Market in Numbers (2025)
Key Statistics Every Developer Should Know
- 47+ million gamers in Turkey (2023 data) – more than half the population actively plays games across mobile, PC, and console.
- $580 million revenue in 2023 – Turkey ranks as the 18th largest gaming market globally.
- Projected to reach $3.3 billion by 2025 – with a 7.7% annual growth rate despite economic challenges.
Ignoring Turkey means missing out on millions of potential players and revenue.
2. Do Turkish Gamers Care About Localization?
Turkish Players Expect Native Language Support
- Over 80% of Turkish players are monolingual – meaning they only speak Turkish.
- Turkey ranks 66th globally in English proficiency – language barriers actively block game purchases.
- On Steam, Turkish is one of the Top 10 most used languages, showing strong demand for localized content.
Games without Turkish localization often receive lower sales and negative reviews from Turkish players.
3. The Financial Case for Turkish Localization
Will Adding Turkish Increase Sales?
- Developers who added Turkish post-launch reported up to 8% sales growth in Turkey within 6 months.
- Games with Turkish subtitles/localization see higher engagement, better review scores, and lower refund rates in Turkey.
- In some cases, localization costs were recovered in less than a year.
Turkish gamers are more likely to purchase and recommend games with full language support.
4. Turkish Gamers: A Young & Highly Engaged Audience
Why This Market Is Worth Your Attention?
- Median age: 31.8 – a young and tech-savvy population ready to adopt new games.
- 79% of adults in Turkey play games regularly.
- The player base is 45% female and 55% male, making it a balanced, mainstream audience.
These are not niche players – this is a mainstream entertainment market.
5. Cultural Adaptation Drives Loyalty & Word of Mouth
More Than Just Translation
- Turkish players actively request localization on forums and social media.
- Games with official Turkish language support generate stronger word-of-mouth and community goodwill.
- Lack of Turkish support often leads to piracy or players waiting for unofficial fan translations.
Localizing to Turkish isn’t just about sales – it’s about building long-term fan loyalty.
6. Cost vs. Return: Is Turkish Localization Worth It?
Low Cost, High Return Potential
- Compared to larger European markets, Turkish localization costs are lower, while player demand is extremely high.
- A well-localized game can quickly recover translation costs and tap into a growing, loyal player base.
If you want your game to succeed in Turkey, localization is not optional – it’s expected.
7. Real Examples: Games That Succeeded with Turkish Support
- Cyberpunk 2077 launched with full Turkish support and saw record-breaking pre-orders in Turkey.
- Indie games adding Turkish have consistently reported higher wishlists and conversion rates in the region.
Whether AAA or indie, Turkish support directly impacts visibility and revenue in Turkey.
Final Verdict: Should You Add Turkish Language Support?
If you are:
- Targeting international growth.
- Looking for new markets with high engagement.
- Wanting to stand out among competitors.
Then yes, adding Turkish language support is a smart, profitable move in 2025.
Total Words Localized
We’ve localized millions of words across genres.
Years of Experience
A decade of hands-on game localization expertise.
Games Localized
From indie gems to AAA titles, always player-focused.
Our vision
- Making Turkish gamers feel truly at home in every game.
- Helping developers unlock the full potential of the Turkish market.
- Delivering seamless localization without compromising on creativity.
Our mission
- Provide accurate and culturally adapted translations.
- Collaborate closely with developers to reflect their vision.
- Test and refine every line to ensure quality.
- Foster long-term partnerships built on trust and results.
Explore the Turkish Gaming Market in Detail
